Marketing island destinations : concepts and cases /
Over the last three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. Competition for a share of the tourism market has...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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Oxford :
Elsevier,
2010.
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| Series: | Elsevier insights.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Small Island Developing States: Issues and Prospects / Sherma Roberts & Acolla Lewis-Cameron
- Strategic Destination Marketing: The Key to a Competitive Advantage / Acolla Lewis-Cameron & Sherma Roberts
- Rebranding Norfolk Island
- is it enough to rebuild visitor numbers? / Bruce Prideaux & Terry Watson
- British and French Visitors' Motivations and Images of Mauritius: A Qualitative Approach / Girish Prayag
- Market Positioning: The case of Barbados / Jennifer V. Barrow and Sherma Roberts
- Investigating Marketing Opportunities of a Politically Challenged Island Destination: The case of North Cyprus / Erdogan Ekiz, Kashif Hussain, Stanislav Ivanov
- E-Marketing: An Evaluation of Tobago's Official Tourism Website / Sherma Roberts
- Strategic destination marketing, Nagigi style: Olivia's Homestay in Fiji / Anne Campbell
- Tourism, Destination Imaging and the 'New' Paradigm: Rebranding Paradise in the Hawai'ian Islands / Julie Tate
- Marketing St. Kitts and Nevis: Explore, Feel, Love, Remember / Novelette Morton, Devon Liburd & Carolyn James
- Port of Spain: The Meetings and Conventions Capital of the Southern Caribbean / Acolla Lewis-Cameron
- Weathering the Storm
- Crisis Marketing for Small Island Tourist Destinations / Barney G. Pacheco and Acolla Lewis-Cameron
- The Competitive Island Destination / Acolla Lewis-Cameron & Sherma Roberts.