White space is not your enemy : a beginner's guide to communicating visually through grahic, web & multimedia design /

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices nece...

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Bibliographic Details
Main Author:	Golombisky, Kim
Corporate Author:	ScienceDirect (Online service)
Other Authors:	Hagen, Rebecca
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Amsterdam ; Boston : Focal Press/Elsevier, ©2010.
Subjects:	Graphic arts > Handbooks, manuals, etc. Visual communication > Handbooks, manuals, etc. Commercial art > Handbooks, manuals, etc. Arts graphiques > Guides, manuels, etc. Communication visuelle > Guides, manuels, etc. Art publicitaire > Guides, manuels, etc. commercial art. DESIGN > Graphic Arts > Typography. Commercial art Graphic arts Visual communication grafische kunst graphic arts graphics ontwerp design beeldende kunsten visual arts communicatie communication Information and Communication Technology (General) Informatie- en communicatietechnologie (algemeen) Electronic books. Handbooks and manuals
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message * Pre-design planning * 13 Layout Sins to avoid * Basic typography * Working with color * Storyboarding for video, Web, and presentions * Information graphics * Mini Art School--all the basics in one chapter * Outputting your work * Finally--the basics of layout, design, and visual communication for print and web in one easy-to-digest book! * "Try This" sections in each chapter include fun, hands-on activities to develop skills. * The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links.
Physical Description:	1 online resource (xx, 273 pages) : illustrations (chiefly color)
ISBN:	9780240812816 0240812816 9780240812823 0240812824 1136080945 9781136080944 1282541625 9781282541627 9786612541629 6612541628