rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Return on engagement
    sub title: content, strategy and design techniques for digital marketing
  name:
    name part: Frick, Tim.
    role:
      role term: creator
  name:
    name part: ScienceDirect (Online service)
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    place:
      place term: Oxford
    publisher: Focal
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource
  abstract: Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagement includes: * Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more.
  table of contents: The Marketing Strategy -- The Technology Strategy -- CMS Overview -- CMS Hands-On Case Study -- Blog Overview -- RSS -- Hands-On Blogging Case Study -- Social Media Overview -- Social Media Optimization -- The Online Video Explosion -- Creating Great Quality Video -- e-mail Marketing -- Mobile Content -- Mobile Case Study -- SEO -- Alerts and Analytics.
  note: by Tim Frick.
  subject:
    topic: Internet marketing
  subject:
    topic: Web site development
  subject:
    topic: Marketing sur Internet
  subject:
    topic: Sites Web
    topic: Développement
  subject:
    topic: Internet marketing
  subject:
    topic: Web site development
  classification: HF5415.1265 .F75 2010
  classification: 658.872028567
  related item:
    title info:
      title: Return on engagement
    name:
      name part: Frick, Tim.
    origin info:
      publisher: Oxford : Focal, 2010
    identifier: (OCoLC)528397530
  identifier: 9780240812830
  identifier: 0240812832
  identifier: 1048614:10487431 Elsevier Science & Technology
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: OPELS
    record creation date: 100623
    record change date: 20260326175119.7
    record identifier: in00005742973
    language of cataloging:
      language term: eng