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Unleashing the power of digital signage : content strategies for the 5th screen /

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Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and st...

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Bibliographic Details
Main Author: Kelsen, Keith
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Published: Amsterdam ; Boston : Focal Press, ©2010.
Subjects:
Digital signage.
Advertising > Audio-visual equipment.
Signs and signboards.
Affichage numérique (Communication)
Équipement audiovisuel > Publicité.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising > Audio-visual equipment
Digital signage
Signs and signboards
Kommunikationsstrategie
Interaktive Medien
Netzwerk
Electronic books.
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Online Access:Connect to the full text of this electronic book
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by Kelsen, Keith
Published 2010
Book
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