rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Record label marketing
  name:
    name part: Hutchison, Thomas W. (Thomas William)
    role:
      role term: creator
  name:
    name part: Macy, Amy.
  name:
    name part: Allen, Paul
    name part: 1946-
  name:
    name part: ScienceDirect (Online service)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: mau
    place:
      place term: Burlington, MA
    publisher: Focal Press
    date issued: ©2010
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xii, 449 pages) : illustrations
  abstract: Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry * Builds knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour * Gives essential marketing strategies, understand grassroots promotion, and Internet/ New Media as well as international opportunities * Gives vital information on label publicity, advertising, retail distribution and marketing research.
  table of contents: Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.
  note: Tom Hutchison, Amy Macy, Paul Allen.
  note: Includes bibliographical references and index.
  subject:
    topic: Music trade
  subject:
    topic: Sound recordings
    topic: Marketing
  subject:
    topic: Sound recording industry
  subject:
    topic: Musique
    topic: Industrie
  subject:
    topic: Enregistrements sonores
    topic: Industrie
  subject:
    topic: MUSIC
    topic: Business Aspects
  subject:
    topic: Music trade
  subject:
    topic: Sound recording industry
  subject:
    topic: Sound recordings
    topic: Marketing
  classification: ML3790 .H985 2010eb
  classification: 780.68/8
  related item:
    title info:
      title: Record label marketing
    name:
      name part: Hutchison, Thomas W. (Thomas William).
    origin info:
      publisher: Burlington, MA : Focal Press, ©2010
    identifier: (DLC) 2009025114
    identifier: (OCoLC)405107654
  identifier: 9780240813936
  identifier: 0240813936
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: OPELS
    record creation date: 100118
    record change date: 20260326163736.5
    record identifier: in00005739346
    language of cataloging:
      language term: eng