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The benefits of e-business performance measurement systems : a report for CIMA--the Chartered Institute of Management Accountants /

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To participate fully in the new world of e-business, organisations have to make significant financial investments. How then, should they evaluate e-business investment proposals and monitor the resulting performance of their on-line business operations? To what extent are traditional performance mea...

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Bibliographic Details
Main Author: Barnes, David, 1952-
Corporate Authors: ScienceDirect (Online service), Chartered Institute of Management Accountants
Other Authors: Hinton, Matthew
Format: eBook
Language:English
Published: Amsterdam ; Boston : CIMA Pub./Elsevier, 2008.
Edition:1st ed.
Subjects:
Electronic commerce > Management.
Organizational effectiveness > Measurement.
Performance > Measurement.
Managerial accounting.
Commerce électronique > Gestion.
Efficacité organisationnelle > Mesure.
Comptabilité de gestion.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Electronic commerce > Management
Managerial accounting
Organizational effectiveness > Measurement
Performance > Measurement
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:To participate fully in the new world of e-business, organisations have to make significant financial investments. How then, should they evaluate e-business investment proposals and monitor the resulting performance of their on-line business operations? To what extent are traditional performance measurement systems fit for a world where clicks not bricks determine business success? This CIMA report describes research investigating how organisations have been adapting their performance measurement systems for e-business. The research aimed to identify the features and benefits of an effective e-business performance measurement system by studying twelve organisations that have had some success in developing performance measurement systems suitable for the on-line environment. * Based on four years of case study research including interviews with 12 managers * offers a distinctive view of e-business in measuring the performance of a business * Recommendations are made based on the findings from cross case analysis.
Item Description:"Research project No. CO: 1754848."
Physical Description:1 online resource (x, 82 pages)
Bibliography:Includes bibliographical references (pages 71-74) and index.
ISBN:9781856175258
1856175251
9780080888057
0080888054
6611762981
9786611762988