Table of Contents:
  • Mathematical models in social psychology / Robert P. Abelson
  • The experimental analysis of social performance / Michael Argyle and Adam Kendon
  • A structural balance approach to the analysis of communication effects / N.T. Feather
  • Effects of fear arousal on attitude change: recent developments in theory and experimental research / Irving L. Janis
  • Communication processes and the properties of language / Serge Moscovici
  • The congruity principle revisited: studies in the reduction, induction, and generalization of persuasion / Percy H. Tannenbaum.