Sketching user experiences : getting the design right and the right design /

Bill Buxton and I share a common belief that design leadership together with technical leadership drives innovation. Sketching, prototyping, and design are essential parts of the process we use to create new products. Bill Buxton brings design leadership and creativity to Microsoft. Through his thou...

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Bibliographic Details
Main Author: Buxton, William
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Language Notes:English.
Published: Amsterdam ; Boston : Elsevier/Morgan Kaufmann, ©2007.
Series:Interactive Technologies.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Bill Buxton and I share a common belief that design leadership together with technical leadership drives innovation. Sketching, prototyping, and design are essential parts of the process we use to create new products. Bill Buxton brings design leadership and creativity to Microsoft. Through his thought-provoking personal examples he is inspiring others to better understand the role of design in their own companies--Bill Gates, Chairman, Microsoft"Informed design is essential." While it might seem that Bill Buxton is exaggerating or kidding with this bold assertion, neither is the case. In
Physical Description:1 online resource (443 pages) : illustrations (chiefly color)
Format:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliography:Includes bibliographical references (pages 422-435) and index.
ISBN:9780080552903
0080552900
1281033081
9781281033086
9786611033088
6611033084