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Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement /

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Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites toda...

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Bibliographic Details
Main Author: Friedlein, Ashley
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Published: Amsterdam ; Boston : Morgan Kaufmann Publishers, 2003.
Subjects:
Web sites > Management.
Sites Web > Gestion.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Web sites > Management
Electronic books.
Online Access:Connect to the full text of this electronic book
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by Friedlein, Ashley
Published 2003
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