rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: AI-empowered corporate social media
    sub title: exploring internal and external strategy
  name:
    name part: Qiu, Liangfei
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: sz
    date issued: 2026
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xx, 284 pages).
  abstract: This book examines a critical yet under-theorized area of contemporary business: the intersection of corporate social media and artificial intelligence (AI). It constructs a dual-framework -- internal affairs and external affairs -- that reframes corporate social media not merely as a communication tool, but as a strategic engine for organizational intelligence, coordination, and competitive positioning. Part 1 provides an introduction to the concept of AI-empowered corporate social media. Part 2 addresses the external affairs of corporate social media, including its role in shaping customer relationships, marketing narratives, and public trust. Part 3 turns inward, exploring how enterprise social media platforms are reshaping organizational knowledge flows, performance feedback, and collaboration. Through compelling historical analogies -- from John Snow's epidemiological breakthroughs to Toyota's recall crisis -- this book illustrates the dangers of drawing premature conclusions from spurious patterns. This critique is both timely and essential, especially as business leaders increasingly rely on opaque machine-learning systems for decision-making. Liangfei Qiu is the PricewaterhouseCoopers Professor and University Research Foundation Professor at the Warrington College of Business, University of Florida, USA. His current research focuses on social technology, platform technology, artificial intelligence, and FinTech.
  table of contents: Part 1: Introduction -- Chapter 1: Introduction to Social Bellwether: Corporate Social Media -- Chapter 2: Introduction to "External Affairs" in Corporate Social Media: Enhancing Product Marketing and Predicting Sales Trends -- Chapter 3: Introduction to Corporate Social Media for "Internal Affairs": Internal Knowledge Sharing -- Part 2: External Affairs of Corporate Social Media -- Chapter 4: The Hidden Game: How Corporate Social Media Shapes Product Marketing -- Chapter 5: The New Frontier of Social Media Marketing in the Age of Artificial Intelligence -- Chapter 6: Behind the Screen: Corporate Social Media and Fake Reviews -- Chapter 7: Identifying Online Review Manipulation: A Battle Between Detection and Deception -- Chapter 8: Under the Influence: How Corporate Social Media Secretly Shapes Customer Relationships -- Part 3: Internal Affairs of Corporate Social Media -- Chapter 9: Harnessing the Hive Mind: Corporate Social Media and the Power (and Peril) of Crowds -- Chapter 10: Secrets in the Feed: How Corporate Social Media Drives Knowledge Sharing -- Chapter 11: Echoes in the Digital Void: Corporate Social Media and Performance Feedback.
  note: Liangfei Qiu.
  note: Includes bibliographical references and index.
  subject:
    topic: Business communication
    topic: Technological innovations
  subject:
    topic: Social media
  subject:
    topic: Customer relations
    topic: Management
    topic: Data processing
  subject:
    topic: Artificial intelligence
    topic: Business applications
  subject:
    topic: Communication dans l'entreprise
    topic: Innovations
  subject:
    topic: Médias sociaux
  subject:
    topic: social media
  classification: HF5718 .Q58 2026
  classification: 302.23/1
  related item:
    identifier: (OCoLC)1552047571
  related item:
    title info:
      title: New perspectives in organizational communication
  identifier: 9783032147134 (electronic bk.)
  identifier: 3032147131
  identifier: 9783032147127
  identifier: 3032147123
  location:
    physical location: POD
  record info:
    record content source: GW5XE
    record creation date: 260113
    record change date: 20260323120638.0
    record identifier: in00005729240
    language of cataloging:
      language term: eng