Redefining employer branding at the intersection of human resources and marketing /

Bibliographic Details
Other Authors:	Tanveer, Yasir, 1986- (Editor), Tariq, Anum, 1988- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, [2026]
Subjects:	Corporate image. Reputation. Personnel management > Marketing. Branding (Marketing) > Management. Artificial Intelligence (AI) Branding Metrics. Employee Advocacy. Employee Experience. Employee Value Proposition. Employer Branding. Employer Value Proposition. Frugal Innovation. Gig Work. Green Human Resources Management. Hiring Efficiency. Human Resources (HR) Marketing. Organizational Culture. Organizational Identity. Social Media. Sustainability. Talent Acquisition. Talent Retention. Electronic books.

Description
Abstract:	"This book aims to is to redefine how employer branding is approached at the convergence of HR and marketing"-- Provided by publisher.
Item Description:	"Premier research source" -- front cover.
Physical Description:	1 online resource (17 PDFs (354 pages)).
Bibliography:	Includes bibliographic references and index.
ISBN:	9798337333335 (electronic bk.) 9798337333342