International insights for luxury brand marketing /

"This book aims to comprehensively cover the most current global perspectives on luxury brands' marketing trends and practices"-- Provided by publisher.

Bibliographic Details
Other Authors:	El-Gohary, Hatem, 1970- (Editor), Edwards, David John, 1968- (Editor), Ben Mimoun, Mohamed Slim, 1974- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2026]
Subjects:	Luxuries > Marketing. Luxury goods industry. Produits de luxe > Industrie. Electronic books.

Table of Contents:

Preface
Chapter 1. Decoding Luxury Consumer Behavior: Motivations, Influences, and Future Directions
Chapter 2. Navigating Brand Hate Research: Deciphering Enablers and Emanating Potential Implications
Chapter 3. Optimizing Luxury Brand Engagement With Data-Driven Marketing
Chapter 4. Strategies and Consumer Psychology in Luxury Brand Marketing: A Literature Review
Chapter 5. The Green Revolution in Luxury Fashion: A Consumer-Centric Analysis With Machine Learning Approach
Chapter 6. The Mediating Role of Social Media Marketing Among Perceived Value, Purchase Intention, and Purchase Decision of Adult Luxury Consumers in France
Chapter 7. When Luxury Aligns With Sporting Values: Cross-Eyed at the Issues and Prospects of a Strategic Rapprochement
Compilation of References
About the Contributors
Index.