International insights for luxury brand marketing /

"This book aims to comprehensively cover the most current global perspectives on luxury brands' marketing trends and practices"-- Provided by publisher.

Bibliographic Details
Other Authors:	El-Gohary, Hatem, 1970- (Editor), Edwards, David John, 1968- (Editor), Ben Mimoun, Mohamed Slim, 1974- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2026]
Subjects:	Luxuries > Marketing. Luxury goods industry. Produits de luxe > Industrie. Electronic books.

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