rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: International insights for luxury brand marketing
  name:
    name part: El-Gohary, Hatem
    name part: 1970-
    role:
      role term: editor.
    role:
      role term: http://id.loc.gov/vocabulary/relators/edt
  name:
    name part: Edwards, David John
    name part: 1968-
    role:
      role term: editor.
    role:
      role term: http://id.loc.gov/vocabulary/relators/edt
  name:
    name part: Ben Mimoun, Mohamed Slim
    name part: 1974-
    role:
      role term: editor.
    role:
      role term: http://id.loc.gov/vocabulary/relators/edt
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: pau
    date issued: 2026
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xiii, 270 pages) : color illustrations.
  abstract: "This book aims to comprehensively cover the most current global perspectives on luxury brands' marketing trends and practices"-- Provided by publisher.
  table of contents: Preface -- Chapter 1. Decoding Luxury Consumer Behavior: Motivations, Influences, and Future Directions -- Chapter 2. Navigating Brand Hate Research: Deciphering Enablers and Emanating Potential Implications -- Chapter 3. Optimizing Luxury Brand Engagement With Data-Driven Marketing -- Chapter 4. Strategies and Consumer Psychology in Luxury Brand Marketing: A Literature Review -- Chapter 5. The Green Revolution in Luxury Fashion: A Consumer-Centric Analysis With Machine Learning Approach -- Chapter 6. The Mediating Role of Social Media Marketing Among Perceived Value, Purchase Intention, and Purchase Decision of Adult Luxury Consumers in France -- Chapter 7. When Luxury Aligns With Sporting Values: Cross-Eyed at the Issues and Prospects of a Strategic Rapprochement -- Compilation of References -- About the Contributors -- Index.
  note: [edited by] Hatem El-Gohary, David Edwards, Mohamed Slim Ben Mimoun.
  note: Includes bibliographical references and index.
  subject:
    topic: Luxuries
    topic: Marketing
  subject:
    topic: Luxury goods industry
  subject:
    topic: Produits de luxe
    topic: Industrie
  classification: HD9999.L852 I58 2026
  classification: 658.8
  related item:
    title info:
      title: International insights for luxury brand marketing
    origin info:
      publisher: Hershey, PA : IGI Global Scientific Publishing, [2026]
    identifier: (DLC) 2025008698
  identifier: 9798337304199 (electronic bk.)
  identifier: 9798337304205
  identifier: 9798337304175
  identifier: 9798337304182
  identifier: 2025008699
  location:
    physical location: POD
  record info:
    record content source: DLC
    record creation date: 250411
    record change date: 20260323120204.8
    record identifier: in00005729092
    language of cataloging:
      language term: eng