http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
International insights for luxury brand marketing
1 online resource (xiii, 270 pages) : color illustrations.
"This book aims to comprehensively cover the most current global perspectives on luxury brands' marketing trends and practices"-- Provided by publisher.
Preface -- Chapter 1. Decoding Luxury Consumer Behavior: Motivations, Influences, and Future Directions -- Chapter 2. Navigating Brand Hate Research: Deciphering Enablers and Emanating Potential Implications -- Chapter 3. Optimizing Luxury Brand Engagement With Data-Driven Marketing -- Chapter 4. Strategies and Consumer Psychology in Luxury Brand Marketing: A Literature Review -- Chapter 5. The Green Revolution in Luxury Fashion: A Consumer-Centric Analysis With Machine Learning Approach -- Chapter 6. The Mediating Role of Social Media Marketing Among Perceived Value, Purchase Intention, and Purchase Decision of Adult Luxury Consumers in France -- Chapter 7. When Luxury Aligns With Sporting Values: Cross-Eyed at the Issues and Prospects of a Strategic Rapprochement -- Compilation of References -- About the Contributors -- Index.
[edited by] Hatem El-Gohary, David Edwards, Mohamed Slim Ben Mimoun.
Includes bibliographical references and index.
Hershey, PA : IGI Global Scientific Publishing, [2026]