Cover Image

International insights for luxury brand marketing /

"This book aims to comprehensively cover the most current global perspectives on luxury brands' marketing trends and practices"-- Provided by publisher.

Bibliographic Details
Other Authors: El-Gohary, Hatem, 1970- (Editor), Edwards, David John, 1968- (Editor), Ben Mimoun, Mohamed Slim, 1974- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2026]
Subjects:
Luxuries > Marketing.
Luxury goods industry.
Produits de luxe > Industrie.
Electronic books.
Description
Summary:"This book aims to comprehensively cover the most current global perspectives on luxury brands' marketing trends and practices"-- Provided by publisher.
Physical Description:1 online resource (xiii, 270 pages) : color illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9798337304199 (electronic bk.)
9798337304205