Sesame Street around the world : culture, politics, and transnational organizational partnerships /
Given the sometimes extraordinary politicization of culture, it is surprising that Sesame Street has gained acceptance and legitimacy in more than fifty countries. Sesame Street's global success raises two questions. First, how does a US icon like Sesame Street spread around the world, gaining...
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| Format: | eBook |
| Language: | English |
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New York, NY :
Oxford University Press,
[2025]
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| Series: | Oxford studies in culture & politics.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Given the sometimes extraordinary politicization of culture, it is surprising that Sesame Street has gained acceptance and legitimacy in more than fifty countries. Sesame Street's global success raises two questions. First, how does a US icon like Sesame Street spread around the world, gaining acceptance as a local cultural product? Second, how does the nonprofit that created it, Sesame Workshop, and its partners around the world navigate cultural differences, manage conflicts, and construct shared collective representations to create Sesame Street programmes that resonate with local audiences? Tamara Kay answers these questions using data from seven years of intensive ethnographic fieldwork and 200 in-depth interviews with Sesame Workshop staff and international partners - including their real-time interactions - from seventeen countries within four regions around the world. |
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| Physical Description: | 1 online resource : color illustrations, color map. |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780190844325 0190844329 9780190844301 0190844302 |