The principles of entrepreneurial progress : how to create and sustain momentum when launching a startup /
"Entrepreneurship is messy, uncertain, complex, and risky. It's virtually impossible to devise a recipe for success when developing a new venture. But it need not be. In The Principles of Entrepreneurial Progress, business school professor and entrepreneur Greg Fisher breaks entrepreneursh...
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| Format: | eBook |
| Language: | English |
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New York :
Oxford University Press,
[2024]
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | "Entrepreneurship is messy, uncertain, complex, and risky. It's virtually impossible to devise a recipe for success when developing a new venture. But it need not be. In The Principles of Entrepreneurial Progress, business school professor and entrepreneur Greg Fisher breaks entrepreneurship down into twelve concrete, actionable, easy-to-understand principles. These principles can be applied across a diverse range of entrepreneurial endeavors, ranging from high-growth, venture-capital-funded, technology ventures to self-funded, slower-growth, more lifestyle- oriented new business enterprises. For each of the principles, Fisher shares intriguing stories and examples that illustrate the principle, distills research that validates the principle in easy-to-understand terms, and describes how the principle can be implemented in practice. Conveying decades of expertise and practical wisdom, this engaging book provides entrepreneurs with a practical, evidence-based guide for making meaningful progress on their entrepreneurial journey." -- Publisher's website. |
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| Physical Description: | 1 online resource (viii, 189 pages ): illustrations. |
| Bibliography: | Includes bibliographical references (pages 175-181) and index. |
| ISBN: | 9780197669853 0197669859 9780197669846 0197669840 |