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mods: The making of the modern supermarket self-service adoption in British food retailing, 1950-1975 Self-service adoption in British food retailing, 1950-1975 Salmon, Bridget 1957- creator author. Godley, Andrew 1963- author. text bibliography Electronic books. History enk 2025 monographic eng remote 1 online resource : illustrations The Making of the Modern Supermarket describes the emergence and growth of the modern supermarket format in Britain, showing how the original American innovation of self-service was adapted to the different postwar British context in a number of ways. "This book describes the emergence and growth of the modern supermarket format in Britain, showing how the original American innovation of self-service adapted to the different postwar British context in a number of ways. During the early 1960s various retailers began to experiment with supermarket formats. Sainsbury's moved slowly into self-service, but began to develop a different model, emphasizing fresh foods and perishable goods. This led it to pursue a more expensive path as it invested in self-service, creating a novel supermarket format by the end of the 1960s that became the most popular and the template for others to follow"-- The scholarly history of supermarkets and the poverty of data -- The diffusion of the self-service format to Britain and to Europe -- The early adopters and self-service format experimentation -- Comparative performance in British food retailing and the Sainsbury self-service format experiments from the 1950s to c. 1970 -- Comparing investment strategies across the food retailing sector in the 1960s -- Sainsbury's capital investments in self-service, 1958-1972 -- Labour : the transformation of staffing roles -- The evolution of one-stop shopping and the Sainsbury supermarket format -- The impact of the Sainsbury family on the development of the Sainsbury's supermarket. Specialized. Bridget Salmon, Andrew Godley. Includes bibliographical references and index. e-…