Battleground : electoral college strategies, execution, and impact in the modern era /
Drawing on internal campaign records and novel data sources, 'Battleground' identifies the Electoral College strategies for every major presidential campaign in the modern era, assesses how well they executed their plans, and illuminates what difference their state-by-state allocation of c...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
New York, NY :
Oxford University Press,
[2024]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Drawing on internal campaign records and novel data sources, 'Battleground' identifies the Electoral College strategies for every major presidential campaign in the modern era, assesses how well they executed their plans, and illuminates what difference their state-by-state allocation of candidate visits and television spending made on election day. From Eisenhower to Trump, the book shows how battleground states have been selected and contested, and why campaign strategies are important for shaping Electoral College outcomes. The text provides readers with a sophisticated yet straightforward look at how (and how much) presidential campaigns affect the selection of the most powerful person in the world. |
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| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780197774403 0197774407 9780197774397 0197774393 |