How the brain makes decisions /

What if our ability to make decisions was more a matter of chance than a rational process? That question is at the heart of this text, exploring how the human decision making process evolves from brain matter. Written in a lively and accessible style, the work presents an exciting perspective on und...

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Bibliographic Details
Main Author:	Boraud, Thomas (Author)
Format:	eBook
Language:	English
Language Notes:	Translated from French.
Published:	Oxford, United Kingdom ; New York, NY : Oxford University Press, 2020.
Edition:	First edition.
Subjects:	Decision making. Neurobiology. Decision Making Neurobiology Prise de décision. Neurobiologie. decision making. Consumer Behavior. BUSINESS & ECONOMICS. Neurology. MEDICAL. Cognitive Psychology & Cognition. PSYCHOLOGY. Physiological Psychology. Life Sciences. SCIENCE. Decision making Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	What if our ability to make decisions was more a matter of chance than a rational process? That question is at the heart of this text, exploring how the human decision making process evolves from brain matter. Written in a lively and accessible style, the work presents an exciting perspective on understanding decision making.
Physical Description:	1 online resource (208 pages) : illustrations (black and white).
Audience:	Specialized.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780191863202 0191863203