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mods: Bases loaded how US presidential campaigns are changing and why it matters Panagopoulos, Costas creator author. text bibliography Electronic books. nyu 2020 monographic eng remote 1 online resource (160 pages) : illustrations (black and white). 'Bases Loaded' documents the shift away from persuasion toward base mobilization in the context of US presidential elections. Panagapoulos explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioural social science focusing on voter mobilization. The analyses show the 2000 presidential election represents a watershed cycle that punctuated this shift. The text concludes that these patterns have contributed to heightened partisan polarization in the United States. Cover -- Bases Loaded -- Copyright -- Dedication -- Contents -- List of Figures -- Acknowledgments -- 1. Introduction -- 2. Big Data and Other Big Changes -- 3. The Elusive Persuadable Voter -- 4. Switching Gears: Changing Voter Contact Strategies in Presidential Elections -- 5. Priming the Party -- 6. Turning Out or Tuning Out? -- 7. Why Is America So Polarized? -- 8. Conclusion -- Appendix -- Notes -- Bibliography -- Index Specialized. specialized Costas Panagopoulos. Also issued in print: 2020. Includes bibliographical references and index. Presidents United States Election Partisanship Political aspects United States United States Politics and government 21st century États-Unis Politique et gouvernement 21e siècle Campaigns & Elections Political Process POLITICAL SCIENCE Comparative Politics Politics and government Presidents Election United States 2000-2099 fast JK528 .P36 2020 324.70973 9780197533109 (ebook) 0197533108 (ebook) http://proxy.library.tamu.edu/login?url=https://academic.oup.com/book/36156 AU@ 200922 20260319182928.8 in00005719253 eng