rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Visual and multimodal communication
    sub title: applying the relevance principle
  name:
    name part: Forceville, Ch. (Charles)
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2020
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xvi, 288 pages : illustrations (some color)
  abstract: "It is a truth universally acknowledged that visual information plays an ever greater role in modern communication. Undoubtedly, language remains our species' most sophisticated channel for exchanging information, but the verbal mode is increasingly complemented, sometimes even replaced, by other modes, among which the visual mode takes pride of place. Despite the fact that conveying information visually dates back to pre-historic times, accounting for visual communication in a scholarly viable manner remains difficult. One important reason for this is that while visuals (a broad term which in this book will be used to refer to all sorts of non-verbal information in static images, including not just pictures, but also for instance lay-out features, colors, typography, and motion/emotion lines in comics) usually have a structure, they do not have a grammar and vocabulary in the sense that language has. What complicates matters is that visuals are often accompanied by written language, for instance in the form of names, labels, captions, or tag lines, and it is this combination that is by far the most frequently studied variety of multimodal discourse. Insightful and programmatic work on visual and multimodal discourse has since the 1960s been done under the banner of semiotics, many of its more recent manifestations inspired by Hallidayan Systemic Functional Linguistics (SFL)."--
  table of contents: Preliminaries -- Relevance Theory-Basics -- Adapting Relevance Theory to Accommodate Visual Communication -- Relevance Theory and Mediated Mass-Communication -- Genre -- Case Studies: Pictograms, Logos, and Traffic Signs -- Case Studies: Advertising -- Case Studies: Political and Non-Political Cartoons -- Case Studies: Comics -- Controversial Communication -- Concluding Remarks.
  note: Charles Forceville.
  note: Includes bibliographical references and index.
  subject:
    topic: Visual communication
  subject:
    topic: Relevance
  subject:
    topic: Communication visuelle
  subject:
    topic: Pertinence
  subject:
    topic: Communication Studies
  subject:
    topic: LANGUAGE ARTS & DISCIPLINES
  subject:
    topic: Sociology
  subject:
    topic: SOCIAL SCIENCE
  subject:
    topic: Telecommunications
  subject:
    topic: TECHNOLOGY & ENGINEERING
  subject:
    topic: Social Aspects
  subject:
    topic: Relevance
  subject:
    topic: Visual communication
  classification: P93.5 .F67 2020eb
  classification: 302.2/26
  related item:
    title info:
      title: Visual and multimodal communication
    name:
      name part: Forceville, Ch. (Charles).
    origin info:
      publisher: New York : Oxford University Press, 2020
    identifier: (DLC) 2019054912
    identifier: (OCoLC)1137746732
  identifier: 9780190845254
  identifier: 0190845252
  identifier: 9780190845230
  identifier: 0190845236
  identifier: 0190845260
  identifier: 9780190845261
  identifier: 0190845244
  identifier: 9780190845247
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: N$T
    record creation date: 200730
    record change date: 20260319182733.6
    record identifier: in00005719112
    language of cataloging:
      language term: eng