Corporate reputation and social activism : strategic interaction, firm behavior, and social welfare /
"A firm's reputation is an asset that can be built or harmed over time and most companies invest in their good standing. This can be challenged or threatened by activists seeking to change the firm's behavior, especially to reduce negative externalities and other social harms that a c...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
Oxford University Press,
[2019]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |