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The persuasion industries : the making of modern Britain /

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This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century.

Bibliographic Details
Main Author: McKevitt, Steven (Author)
Format: eBook
Language:English
Published: Oxford, United Kingdom : Oxford University Press, 2018.
Edition:First edition.
Subjects:
Communication in marketing > Great Britain.
Marketing > Great Britain.
Communication en marketing > Grande-Bretagne.
Marketing > Grande-Bretagne.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Communication in marketing
Marketing
Great Britain
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century.
Physical Description:1 online resource : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9780192554772
0192554778