Ringtone : Exploring the Rise and Fall of Nokia in Mobile Phones.
This book recounts one of the greatest and most spectacular business successes and downfalls in history: that of Nokia in mobile phones. The analysis of Nokia's story distills more general observations and learning points for leaders of other corporations, management scholars, and students.
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| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
OUP Oxford,
2017.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This book recounts one of the greatest and most spectacular business successes and downfalls in history: that of Nokia in mobile phones. The analysis of Nokia's story distills more general observations and learning points for leaders of other corporations, management scholars, and students. |
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| Item Description: | ""Struggling to Find a Place in the New Competition"" |
| Physical Description: | 1 online resource (204 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780191082993 0191082996 9780191822988 0191822981 |