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Broadway to Main Street: How Show Tunes Enchanted America is the first chronicle of how the songs of the American Musical Theater made their way-through sheet music, popular recordings, the radio, original cast albums, television, CDs, and the Internet-from the Theater District to living rooms across the country.
"The crossroads where the music of Broadway met popular culture was an expansive and pervasive juncture throughout most of the twentieth century and continues to influence the cultural discourse of today. Broadway to Main Street: How Show Music Enchanted America details how Americans heard the music from Broadway on every Main Street across the country over the last 125 years, from sheet music, radio, and recordings to television and the Internet. The original Broadway cast album--from the 78 rpm recording of Oklahoma! to the digital download of Hamilton--is one of the most successful, yet undervalued, genres in the history of popular recording. The phenomenon of how show tunes penetrated the American consciousness came not only from the original cast albums but from interpreters such as Frank Sinatra and Barbra Streisand, impresarios such as Rudy Vallee and Ed Sullivan, and record producers such as Johnny Mercer and Goddard Lieberson. The history of Broadway music is also the history of American popular music; the technological, commercial, and marketing forces of communications and media over the last century were inextricably bound up in the enterprise of bringing the musical gems of New York's Theater District to millions of listeners from Trenton to Tacoma, and from Tallahassee to Toronto."
Turn over for act two -- The Jewish population of Tennessee -- Face the music (and dance) -- The majestic theater of the air -- The farmer and the cowman should be friends -- Every home's a first night -- Songs for swingin' show fans -- "And my fair lady is a terrific show, they say" -- Hymn for a Sunday evening -- A few of my favorite things -- Was there too much of a crowd, all too lush and loud? -- Losing my timing this late in my career -- "You've never seen a show like this before!" -- History has its eyes on you.
Introduction: House seat: Music and the private space of Broadway -- Turn over for act two: Content and the context of Broadway -- The Jewish population of Tennessee: Sheet music and the imprimatur of Broadway -- Face the music (and dance): The gramophone and the voice of Broadway -- The majestic theater of the air: Radio and the personality of Broadway -- The farmer and the cowman should be friends: Album sets and the narrative of Broadway -- Every home's a first night: The long-playing record and the commodity of Broadway -- Songs for swingin' show fans: Hit singles and the catalog of Broadway -- "And My fair lady is a terrific show, they say": The record producer and the blockbuster of Broadway -- Hymn for a Sunday evening: Television and the mythology of Broadway -- A few of my favorite things: Movie stars and the soundtrack of Broadway -- Was there too much of a crowd, all too lush and loud?: Pop singles and the adult contemporaneity of Broadway -- Losing my timing this late in my career: The rock scene and the middle of the road for Broadway -- "You never seen a show like this before!": Compact discs and the digitization of Broadway -- History has its eyes on you: The internet and the mixtape of Broadway.
Includes bibliographical references and index.
New York, NY : Oxford University Press, [2018]