Restoring consumer sovereignty : how markets manipulate us and what the law can do about it /
This book explores the subtle and multifaceted nuances that lead consumers to behave in one way or another. On the whole, the cognitive psychological research has demonstrated that consumer decision-making is a profound topic that is considerably more complex than previously supposed. It is the obje...
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| Format: | eBook |
| Language: | English |
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New York :
Oxford University Press,
2017.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This book explores the subtle and multifaceted nuances that lead consumers to behave in one way or another. On the whole, the cognitive psychological research has demonstrated that consumer decision-making is a profound topic that is considerably more complex than previously supposed. It is the objective of this book to enable the reader to understand the complexity of individual decision-making, so that legal policy can create environments in which consumers are both better informed, and find more meaning and satisfaction in what they buy. |
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| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780190698584 0190698586 9780190698607 0190698608 |