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Cornering the market : independent grocers and innovation in American small business /

Popular stereotypes of Rockwellian storekeepers have characterized grocery retailers as backward and resistant to modernizing impulses. Cornering the Market challenges these conventions to show that early grocers were important but unsung innovators, revolutionizing business practices from the botto...

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Bibliographic Details
Main Author: Spellman, Susan V., 1971- (Author)
Format: eBook
Language:English
Published: Oxford ; New York : Oxford University Press, [2016]
Subjects:
Grocery trade > United States > History.
Small business > United States > History.
Épicerie > États-Unis > Histoire.
Magasins d'alimentation > États-Unis > Histoire.
Petites et moyennes entreprises > États-Unis > Histoire.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Grocery trade
Small business
United States
Electronic books.
History
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction: corner store folklore
  • From grog shops to grocery stores
  • The keys to modernization
  • Trust brokers on the road
  • Avoiding the middleman
  • Making small business big
  • Conclusion: looking backward, moving forward.