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Hiding politics in plain sight : cause marketing, corporate influence, and breast cancer policymaking /

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Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing, as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based soci...

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Bibliographic Details
Main Author: Strach, Patricia (Author)
Format: eBook
Language:English
Published: New York, NY : Oxford University Press, [2016]
Subjects:
Social marketing > United States.
Social responsibility of business > United States.
Breast > Cancer > Political aspects > United States.
Breast > Cancer > Social aspects > United States.
Marketing social > États-Unis.
Entreprises > Responsabilité sociale > États-Unis.
Sein > Cancer > Aspect politique > États-Unis.
Sein > Cancer > Aspect social > États-Unis.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Breast > Cancer > Political aspects
Breast > Cancer > Social aspects
Social marketing
Social responsibility of business
United States
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing, as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9780190606862
019060686X
9780190606886
0190606886