http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
how social movements use public discourse to change politics and win acceptance
"The way that movements communicate with the general public matters for their chances of lasting success. Devo Woodly argue that the potential for movement-led political change is significantly rooted in mainstream democratic discourse and specifically in the political acceptance of new issues by news media, the general public, and elected officials. This is true to some extent for any group wishing to alter status quo distributions of rights and/or resources, but is especially important for grassroots challengers who do not already have a place of legitimated influence in the polity. By examining the talk of two contemporary movements, the living wage and marriage equality, during the critical decade after their emergence between 1994-2004, Woodly shows that while the living wage movement experienced over 120 policy victories and the marriage equality movement suffered many policy defeats, the overall impact that marriage equality had on changing American politics was much greater than that of the living wage because of its deliberate effort to change mainstream political discourse, and thus, the public understanding of the politics surrounding the issue"--
"The way that movements communicate with the general public matters for their chances of lasting success. Comparing the public discourse on the living wage and marriage equality between 1994 and 2004, Deva Woodly shows that movement-led political change is rooted in whether or not movements are able to gain political acceptance"--
Introduction : The talk of movements -- Mainstream discourse, public meaning, and the political character of persuasion -- A tale of two movements: living wage -- A tale of two movements: marriage equality -- The discursive architecture of resonance -- Political acceptance and the process of political change -- From marginal to mainstream -- Conclusion : After acceptance: the Tea Party, Occupy and prospects for political transformation -- Appendix A. Principal component analysis for the examination of arguments and frames: step by step.
Includes bibliographical references and index.
Woodly, Deva R. Politics of Common Sense .