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Presidential campaigning in the Internet age /

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As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Gall...

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Bibliographic Details
Main Author: Stromer-Galley, Jennifer
Format: eBook
Language:English
Published: New York, NY : Oxford University Press, [2014]
Series:Oxford studies in digital politics.
Subjects:
USA > Präsident
Atarazanas > Valencia
Internet in political campaigns > United States.
Digital communications > United States.
Presidential candidates > United States.
Internet dans les campagnes électorales > États-Unis.
Transmission numérique > États-Unis.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Digital communications
Internet in political campaigns
Presidential candidates
United States
Politische Kampagne
Neue Medien
Präsidentenwahl
Wahlkampf
USA
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and theindividuals who support them, DCTs have done little to change the fundamental dynamics of campaigns.
Physical Description:1 online resource
Bibliography:Includes bibliographical references (pages 189-214) and index.
ISBN:9780199357475
0199357471
9780199357482
019935748X