Cover Image

Branding the nation : the global business of national identity /

What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity.

Bibliographic Details
Main Author: Aronczyk, Melissa (Author)
Format: eBook
Language:English
Language Notes:English.
Published: New York : Oxford University Press, 2013.
Subjects:
Branding (Marketing)
International relations.
Mass media and international relations.
National characteristics > Political aspects.
Stratégie de marque.
Relations internationales.
Médias et relations internationales.
Caractéristiques nationales > Aspect politique.
branding.
international relations.
POLITICAL SCIENCE > Public Affairs & Administration.
International relations
Mass media and international relations
National characteristics > Political aspects
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity.
Physical Description:1 online resource (xvi, 226 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9780199329182
0199329184
1299853528
9781299853522