Cover Image

The market makers : how retailers are reshaping the global economy /

Show other versions (1)

In 11 chapters by leading scholars, 'The Market Makers' provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy.

Bibliographic Details
Other Authors: Hamilton, Gary G., Petrovic, Misha, Senauer, Benjamin
Format: eBook
Language:English
Published: Oxford ; New York : Oxford University Press, ©2011.
Subjects:
Retail trade.
International economic relations.
Globalization > Economic aspects.
International business enterprises.
International trade.
Commerce de détail.
Mondialisation.
Entreprises multinationales.
Commerce international.
globalism.
Globalization > Economic aspects
International business enterprises
International economic relations
International trade
Retail trade
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:In 11 chapters by leading scholars, 'The Market Makers' provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy.
Physical Description:1 online resource (xv, 364 pages) : illustrations
Bibliography:Includes bibliographical references (pages 311-350) and index.
ISBN:9780191724893
0191724890
9780191629419
0191629413