rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Social marketing and public health
    sub title: theory and practice
  name:
    name part: French, Jeff.
  name:
    name part: Oxford University Press
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    place:
      place term: Oxford
    place:
      place term: New York
    publisher: Oxford University Press
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xiv, 351 pages) : illustrations
  abstract: Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.
  table of contents: The case for social marketing / Jeff French -- A history of social marketing / Aiden Truss, Robert Marshall, and Clive Blair-Stevens -- Key concepts and principles of social marketing / Jeff French and Clive Blair-Stevens -- Behavioural theory : understanding the key influences on human behaviour / Clive Blair-Stevens, Lucy Reynolds, and Alex Christopoulos -- Using social marketing to develop policy, strategy, and operational synergy / Jeff French and Clive Blair-Stevens -- Providing evidence for social marketing's effectiveness / Martine Stead and Ross Gordon -- Generating "insight" and building segmentations : moving beyond simple targeting / Dominic McVey and Lynne Walsh -- Commissioning social marketing / Jeff French -- Ethical issues in social marketing / Aiden Truss and Paul White -- The total process planning (TPP) framework / Denise Ong and Clive Blair-Stevens -- Scoping / Lucy Reynolds and Rowena Merritt -- Development / Rowena Merritt -- Implementation / Rowena Merritt -- Evaluation / Dominic McVey, Adam Crosier, and Alex Christopoulos -- Follow-up / Alex Christopoulos, Clive Blair-Stevens, and Jeff French -- Social marketing on a shoestring budget / Jeff French -- Critical social marketing / Gerard Hastings -- Value for money in social marketing / Graham Lister -- Capacity building, competencies, and standards / Paul White and Jeff French -- Partnerships in social marketing / Jeff French -- Social marketing in developing countries / William A. Smith -- Learning from the experts : interviews with leading social marketers / Dean Hanley and Allison Thorpe.
  note: edited by Jeff French ; with Clive Blair-Stevens, Dominic McVey, Rowena Merritt.
  note: Includes bibliographical references and index.
  subject:
    topic: Health promotion
  subject:
    topic: Social marketing
  subject:
    topic: Health behavior
  subject:
    topic: Health Promotion
    topic: methods
  subject:
    topic: Social Marketing
  subject:
    topic: Health Promotion
  subject:
    topic: Health Behavior
  subject:
    topic: Promotion de la santé
  subject:
    topic: Marketing social
  subject:
    topic: Habitudes sanitaires
  subject:
    topic: HEALTH & FITNESS
    topic: Diseases
    topic: General
  subject:
    topic: HEALTH & FITNESS
    topic: Health Care Issues
  subject:
    topic: MEDICAL
    topic: Diseases
  subject:
    topic: MEDICAL
    topic: Health Care Delivery
  subject:
    topic: MEDICAL
    topic: Health Policy
  subject:
    topic: MEDICAL
    topic: Public Health
  subject:
    topic: SOCIAL SCIENCE
    topic: Disease & Health Issues
  subject:
    topic: Health behavior
  subject:
    topic: Health promotion
  subject:
    topic: Social marketing
  classification: RA427.8 .S6245 2010
  classification: 362.1
  classification: WA 590 S678 2010
  related item:
    title info:
      title: Social marketing and public health : theory and practice
    origin info:
      publisher: Oxford ; New York : Oxford University Press, 2010
    identifier: (OCoLC)422762386
  identifier: 9780191575631
  identifier: 0191575631
  identifier: 9780191720413
  identifier: 0191720410
  identifier: 1283580993
  identifier: 9781283580991
  identifier: 9780199550692
  identifier: 0199550697
  identifier: 2009042130
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: LGG
    record creation date: 091013
    record change date: 20260318175423.3
    record identifier: in00005704754
    language of cataloging:
      language term: eng