Cover Image

Social marketing and public health : theory and practice /

Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.

Bibliographic Details
Corporate Author: Oxford University Press
Other Authors: French, Jeff
Format: eBook
Language:English
Published: Oxford ; New York : Oxford University Press, 2010.
Subjects:
Health promotion.
Social marketing.
Health behavior.
Health Promotion > methods
Social Marketing
Health Promotion
Health Behavior
Promotion de la santé.
Marketing social.
Habitudes sanitaires.
HEALTH & FITNESS > Diseases > General.
HEALTH & FITNESS > Health Care Issues.
MEDICAL > Diseases.
MEDICAL > Health Care Delivery.
MEDICAL > Health Policy.
MEDICAL > Public Health.
SOCIAL SCIENCE > Disease & Health Issues.
Health behavior
Health promotion
Social marketing
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.
Physical Description:1 online resource (xiv, 351 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9780191575631
0191575631
9780191720413
0191720410
1283580993
9781283580991