rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Public health branding
    sub title: applying marketing for social change
  name:
    name part: Evans, W. Douglas
    role:
      role term: editor.
  name:
    name part: Hastings, Gerard
    role:
      role term: editor.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    place:
      place term: Oxford
    place:
      place term: New York
    publisher: Oxford University Press
    date issued: 2008
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xvi, 304 pages) : illustrations, maps
  abstract: In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
  table of contents: Public health branding : recognition, promise, and delivery of healthy lifestyles / W. Douglas Evans and Gerard Hastings -- What is a public health brand? / Jonathan Blitstein, W. Douglas Evans, and David L. Driscoll -- Evaluation of public health brands : design, measurement, and analysis / W. Douglas Evans, Jonathan Blitstein, and James C. Hersey -- Building brands with competitive analysis / Ross Gordon [and others] -- Help : a European public health brand in the making? / Gerard Hastings [and others] -- Branding play for children : VERB, it's what you do / Marian Huhman, Simani M. Price, and Lance D. Potter -- Case studies of youth tobacco prevention campaigns from the USA : truth and half-truths / Matthew C. Farrelly and Kevin C. Davis -- High brand recognition in the context of an unsuccessful communication campaign : the National Youth Anti-Drug Media Campaign / Lela Jacobsohn and Robert C. Hornik.
  table of contents: Branding through cultural grounding : the keepin' it REAL curriculum / Michael L. Hecht and Jeong Kyu Lee -- Public health branding down under / Robert Donovan and Tom Carroll -- Public health brands in the developing world / W. Douglas Evans and Muhiuddin Haider -- Branding of international public health organizations : applying commercial marketing to global public health / Muhiuddin Haider and Michelle Lee -- The intersection between tailored health communication and branding for health promotion / Megan A. Lewis and Lauren McCormack -- Challenges and limitations of applying branding in social marketing / Lauren McCormack, Megan A. Lewis, and David Driscoll -- Future directions for public health branding / W. Douglas Evans and Gerard Hastings.
  note: edited by W. Douglas Evans, Gerard Hastings.
  note: Includes bibliographical references and index.
  subject:
    topic: Public health campaigns
  subject:
    topic: Public health
  subject:
    topic: Health promotion
  subject:
    topic: Persuasion (Psychology)
  subject:
    topic: Marketing of Health Services
  subject:
    topic: Public Health
  subject:
    topic: Advertising
  subject:
    topic: Health Promotion
  subject:
    topic: Persuasive Communication
  subject:
    topic: Santé publique
  subject:
    topic: Publicité
  subject:
    topic: Promotion de la santé
  subject:
    topic: Communication persuasive
  subject:
    topic: public health
  subject:
    topic: advertising
  subject:
    topic: MEDICAL
    topic: Administration
  subject:
    topic: MEDICAL
    topic: Practice Management & Reimbursement
  subject:
    topic: Public health
  subject:
    topic: Persuasion (Psychology)
  subject:
    topic: Health promotion
  subject:
    topic: Public health
    topic: Marketing
  subject:
    topic: Gesundheitsförderung
  subject:
    topic: Überzeugung
  subject:
    topic: Öffentliche Dienstleistung
  subject:
    topic: Kundenorientierung
  classification: RA427 .P82 2008
  classification: 362.1068/8
  classification: WA 100 P97683 2008
  related item:
    title info:
      title: Public health branding
    origin info:
      publisher: Oxford ; New York : Oxford University Press, 2008
    identifier: (DLC) 2008027677
    identifier: (OCoLC)228497889
  related item:
    identifier: (DLC) 2008027677
  identifier: 9780199237135
  identifier: 0199237131
  identifier: 9780191553226
  identifier: 0191553220
  identifier: 1283581000
  identifier: 9781283581004
  identifier: 9780191724060
  identifier: 0191724068
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: ZCU
    record creation date: 080620
    record change date: 20260318175022.9
    record identifier: in00005704358
    language of cataloging:
      language term: eng