Public health branding : applying marketing for social change /

In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome ben...

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Bibliographic Details
Other Authors:	Evans, W. Douglas (Editor), Hastings, Gerard (Editor)
Format:	eBook
Language:	English
Published:	Oxford ; New York : Oxford University Press, 2008.
Subjects:	Public health campaigns. Public health. Health promotion. Persuasion (Psychology) Marketing of Health Services Public Health Advertising Health Promotion Persuasive Communication Santé publique. Publicité. Promotion de la santé. Communication persuasive. public health. advertising. MEDICAL > Administration. MEDICAL > Practice Management & Reimbursement. Public health Health promotion Public health > Marketing Gesundheitsförderung Überzeugung Öffentliche Dienstleistung Kundenorientierung Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
Physical Description:	1 online resource (xvi, 304 pages) : illustrations, maps
Bibliography:	Includes bibliographical references and index.
ISBN:	9780191553226 0191553220 1283581000 9781283581004 9780191724060 0191724068