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Information technology strategies : how leading firms use IT to gain an advantage /

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The focus of this text is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies.

Bibliographic Details
Main Author: Rapp, William V.
Format: eBook
Language:English
Language Notes:English.
Published: New York ; Oxford : Oxford University Press, 2002.
Series:OUP E-Books.
Subjects:
Information technology > Management.
Business > Data processing.
Strategic planning.
Information technology > Management > Case studies.
Business > Data processing > Case studies.
Strategic planning > Case studies.
Management > Data processing.
Technologie de l'information > Gestion.
Gestion > Informatique.
Planification stratégique.
Technologie de l'information > Gestion > Études de cas.
Gestion > Informatique > Études de cas.
Planification stratégique > Études de cas.
BUSINESS & ECONOMICS > Information Management.
BUSINESS & ECONOMICS > Knowledge Capital.
Management > Data processing
Business > Data processing
Information technology > Management
Strategic planning
Information Technology
Business
Strategic Planning
Business & Economics
Computers
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:The focus of this text is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies.
Physical Description:1 online resource (xix, 303 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9780195148138
0195148134
1429403314
9781429403313
1280532289
9781280532283
9786610532285
6610532281
0195348958
9780195348958
0199849374
9780199849376