Cover Image

Managing global customers : an integrated approach /

Show other versions (1)

Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their f...

Full description

Bibliographic Details
Main Author: Yip, George S.
Other Authors: Bink, Audrey J. M.
Format: eBook
Language:English
Language Notes:English.
Published: Oxford ; New York : Oxford University Press, 2007.
Subjects:
Customer relations > Management.
International business enterprises > Management.
Entreprises multinationales > Gestion.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Customer relations > Management
International business enterprises > Management
Kundenmanagement
Multinationales Unternehmen
Relations avec la clientèle > Gestion.
Entreprises multinationales > gestion.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their full potential.
Physical Description:1 online resource (xiii, 272 pages)
Format:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliography:Includes bibliographical references (pages 245-257) and index.
ISBN:9780191528040
0191528048
9780199229833
019922983X
9781435617728
143561772X
9780191696374
0191696374
9786611145446
6611145443
1281145440
9781281145444