The adman in the parlor : magazines and the gendering of consumer culture, 1880s to 1910s /
How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? 'The Adman in the Parlor' explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure.
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
Oxford University Press,
1996.
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| Series: | OUP E-Books.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? 'The Adman in the Parlor' explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. |
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| Physical Description: | 1 online resource (viii, 230 pages) : illustrations |
| Bibliography: | Includes bibliographical references (pages 187-220) and index. |
| ISBN: | 1423759370 9781423759379 1280529067 9781280529061 9780195092967 0195092961 9786610529063 661052906X 9780199855070 0199855072 0195355318 9780195355314 |