Extending play : the feminization of collaborative music merchandise in the early twenty-first century /

"Extending Play examines the ubiquity of brand partnerships within the contemporary music industries. Though brand partnerships exist across all media industries, they are a distinct phenomenon for the music business because of their associations with fan club merchandise, concert merchandise,...

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Bibliographic Details
Main Author:	Vesey, Alyxandra (Author)
Format:	eBook
Language:	English
Published:	New York, NY : Oxford University Press, [2024]
Subjects:	Music > Marketing. Music trade > United States. Feminism and music. Branding (Marketing) Merchandising. Fashion merchandising. Women in the music trade. Musique > Industrie > États-Unis. Féminisme et musique. Stratégie de marque. Marchandisage. Mode > Marchandisage. Femmes dans l'industrie musicale. branding. Fashion merchandising Feminism and music Merchandising Music > Marketing Music trade Women in the music trade United States Industry & industrial studies. Industry. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Introduction. Can't Get Enough of Myself : The Feminization of Collaborative Music Merchandise
Mapping the Conditions for Feminized Collaborative Music Merchandise
Capturing Her Essence : Pop Star Fragrance Collections and Post-Feminist Entrepreneurship
Wearing Her Clothes : M.I.A. and the Post-Colonial Feminism of Recycled Fashion
Putting on Her Face : Rihanna and the Popular Feminism of Inclusive Beauty
Following Her Recipe : Patti LaBelle and Black Women's Soul Food Entrepreneurship
Playing Her Guitar : St. Vincent and the Post-Structural Feminism of Instrument Design
Conclusion. Overextended.