The millennial woman in Bollywood : a new 'brand'? /
"The subtitle says it all: how and why Bollywood found it worthwhile to explore the reality of the millennial women who are thriving in India—small part of the demographics but very influential. Advertising discovered women as choosy consumers and influencers. The Hindi film Heroine is a brand...
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| Format: | eBook |
| Language: | English |
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New Delhi, India :
Oxford University Press,
2022.
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| Edition: | First edition. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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