Bottled : how Coca-Cola became African /
"Bottled is the first assessment of the social, commercial and environmental impact of one of the planet's biggest brands and largest corporations, in Africa. Sara Byala charts the company's century-long involvement in everything from recycling and education to the anti-apartheid stru...
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| Format: | eBook |
| Language: | English |
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London :
Hurst & Company,
2023.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | "Bottled is the first assessment of the social, commercial and environmental impact of one of the planet's biggest brands and largest corporations, in Africa. Sara Byala charts the company's century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small. In late capitalism, everyone's fates are bound together. A beverage in Atlanta and a beverage in Johannesburg pull us all towards the same end narrative. This story matters for more than just the local reasons, enhancing our understanding of our globalised, integrated world. Drawing on fieldwork and research in company archives, Byala asks a question for our time: does Coca-Cola's generative work offset the human and planetary costs associated with its growth in the twenty-first century?"--Publisher's description. |
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| Physical Description: | 1 online resource (xvii, 366 pages, 24 unnumbered pages of plates) : illustrations (some color) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780197771006 9780197766811 0197766811 9780197766804 0197766803 0197771009 9781805261162 1805261169 |