National party organizations and party brands in American politics : the Democratic and Republican National Committees, 1912-2016 /

"National Party Organizations and Party Brands in American Politics reassesses the role and influence of national party organizations in American politics. This book argues that the Democratic and Republican National Committees have particular roles previous scholarship has ignored: party leade...

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Bibliographic Details
Main Author:	Heersink, Boris, 1984- (Author)
Format:	eBook
Language:	English
Published:	New York, NY : Oxford University Press, [2023]
Subjects:	Democratic National Committee (U.S.) > History. Republican National Committee (U.S.) > History. Democratic Party (U.S.) > History. Republican Party (U.S. : 1854- ) > History. Democratic National Committee (U.S.) Democratic Party (U.S.) Republican National Committee (U.S.) Republican Party (U.S. : 1854- ) Political party organization > United States > History. United States > Politics and government > 20th century. United States > Politics and government > 21st century. Partis politiques > Organisation > États-Unis > Histoire. États-Unis > Politique et gouvernement > 20e siècle. États-Unis > Politique et gouvernement > 21e siècle. Campaigns & Elections. Political Process. POLITICAL SCIENCE. Comparative Politics. Developing & Emerging Countries. SOCIAL SCIENCE. Political party organization Politics and government United States Politics & government. Politics and Government. 1900-2099 Electronic books. History
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Introduction : national committees and party brands
Examining DNC and RNC party branding quantitatively : presidential control and national committee branding decline
Building permanently active national committees, 1912-1932
National committees and the New Deal, 1933-1952
"We either have a national party or we do not have," 1953-1968
Managing mixed-ideological parties, 1969-1980
"Reagan's party" vs. "recapturing the center of American politics," 1981-2000
"Near obscurity" : the deterioration of national committee branding, 2001-2016
Conclusion : the past and future of national committees.