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Indian media giants : unveiling the business dynamics of print legacies /

'Indian Media Giants' is an analytical chronicle of six Indian mega media conglomerates' individual odyssey from their beginnings in the pre-independence era to their transformation into powerful business empires in the digitised modern India. The book traces media metamorphoses, cont...

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Bibliographic Details
Main Author: Dahiya, Surbhi (Author)
Format: eBook
Language:English
Published: New Delhi, India : Oxford University Press, 2022.
Edition:First edition.
Subjects:
Mass media > India > History.
Newspaper publishing > Economic aspects > India.
Journalism > India > Management.
Médias > Inde > Histoire.
Entreprises de presse > Aspect économique > Inde.
Presse > Inde > Gestion.
Journalism > Management
Mass media
Newspaper publishing > Economic aspects
India
Electronic books.
History
Online Access:Connect to the full text of this electronic book
Description
Summary:'Indian Media Giants' is an analytical chronicle of six Indian mega media conglomerates' individual odyssey from their beginnings in the pre-independence era to their transformation into powerful business empires in the digitised modern India. The book traces media metamorphoses, contours of growth and development, travails and trajectories, organisational structures, editorial policies and business dynamics of print majors in India.
Physical Description:1 online resource (lxv, 1040 pages) : illustrations (black and white).
Bibliography:Includes bibliographical references (pages 991-1006) and index.
ISBN:9789391050108
9391050107
9789391050221
9391050220