The rise of mass advertising : law, enchantment, and the cultural boundaries of British modernity /

'The Rise of Mass Advertising' is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history of capitalism, the history of fields of knowledge, and the history of modern disenchantment to present a new account of adverti...

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Bibliographic Details
Main Author:	Rosenberg, Anat (Author)
Format:	eBook
Language:	English
Published:	Oxford ; New York, NY : Oxford University Press, 2022.
Edition:	First edition.
Subjects:	Advertising > Great Britain > History > 19th century. Advertising > Great Britain > History > 20th century. Advertising laws > Great Britain > History > 19th century. Advertising laws > Great Britain > History > 20th century. Culture and law > Great Britain > History > 20th century. Culture and law > Great Britain > History > 19th century. Popular culture > Great Britain > History > 19th century. Popular culture > Great Britain > History > 20th century. Advertising Advertising laws Culture and law Popular culture Great Britain Business & Management. Business and Management. 1800-1999 Electronic books. History
Online Access:	Connect to the full text of this electronic book

Description
Summary:	'The Rise of Mass Advertising' is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history of capitalism, the history of fields of knowledge, and the history of modern disenchantment to present a new account of advertising's significance for modernity.
Physical Description:	1 online resource (xxi, 406 pages) : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780191949401 019194940X 9780192674760 0192674765 9780192674777 0192674773