Beyond discovery : moving academic research to the market /

Academic discoveries account for some of the most successful products in the marketplace, from pharmaceutical blockbusters like Lyricar to household names like GatoradeTM. Yet few researchers understand the process of technology transfer or the various pathways for commercialisation available to the...

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Bibliographic Details
Main Authors: Schelhorn, Jean E. (Author), Herbers, Joan M. (Author)
Format: eBook
Language:English
Published: New York: Oxford University Press USA, [2022]
Subjects:
Online Access:Connect to the full text of this electronic book