Decisions that shape supply chains /
"What drives consumer decisions, and how do those decisions ripple through our food and agricultural systems? In Decisions That Shape Supply Chains, readers are invited to look beyond conventional models of behavior and explore the complex, sometimes counterintuitive factors influencing real-wo...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
West Lafayette, Ind. :
Purdue University Press,
2025.
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| Series: | Consumer corner ;
1 |
| Subjects: |
Table of Contents:
- Introduction
- Why is a raven like a writing desk?
- Straight talk about consumer behavior under duress
- YOU are such a hypocrite!
- Why revered rodents wear gloves
- No offense, but...
- In favor of differentiation
- Business decision-making and pulling the plug
- Revisiting the production paradox
- Thoughts on value, cost, and price
- Why are you complaining? (Is this a sport? Are you trying to win a medal?)
- Hey, Ag industries! Don't be all hat, no cattle
- Don't eat random mushrooms
- You (probably) deserved that
- Conversations: When being right takes you down the wrong path
- No
- The queen and I: What I learned about leadership from the honeybees
- Shades of gray
- Squirrels are better than people
- Smell your cheese to see if it's getting old
- Change is not always bad
- Resolution vs. frustration: the art and absurdity of complaining
- Authenticity over plastic perfection
- Liar, liar
- Conclusion