AI, virtualization, and the future of marketing /

Artificial intelligence (AI) and virtualization revolutionize the future of marketing by redefining how businesses understand, reach, and engage their audiences. AI enables marketers to analyze data, uncover patterns in consumer behavior, and deliver personalized experiences. Through technologies li...

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Bibliographic Details
Other Authors: Yilmaz, Recep (Editor), Başer, Betül (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2026]
Subjects:
Description
Summary:Artificial intelligence (AI) and virtualization revolutionize the future of marketing by redefining how businesses understand, reach, and engage their audiences. AI enables marketers to analyze data, uncover patterns in consumer behavior, and deliver personalized experiences. Through technologies like virtual reality (VR), augmented reality (AR), and digital simulations, virtualization creates immersive, interactive environments that enhance customer interaction and brand storytelling. Together, these innovations shape a new era of marketing that is intelligent, experiential, and customer-centric, where technology supports strategy and drives creative and meaningful connections.
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9798337381442 (electronic bk.)