Branding as a cultural force : purpose, responsibility, and resonance /

Bibliographic Details
Main Author:	Landa, Robin (Author)
Format:	eBook
Language:	English
Published:	New York : Columbia Business School Publishing, 2025.
Subjects:	Artificial intelligence. Branding (Marketing) > Social aspects. Branding (Marketing) > Environmental aspects. Intelligence artificielle. Stratégie de marque > Aspect social. Stratégie de marque > Aspect de l'environnement. artificial intelligence. Artificial intelligence Branding (Marketing)

Description
Physical Description:	1 online resource (344 pages) : illustrations (black and white, and colour)
Bibliography:	Includes bibliographical references and index.
ISBN:	9780231561518 (electronic bk.) 0231561512